Active wear maker Lululemon Athletica is now attempting to enter the “tween” market in Canada through its Ivivva Athletic brand. Lululemon is known for providing outfits to mothers ranging from yoga outfits to gym clothes.

Lululemon Chief Executive Officer Christine Day said that they are confident about the prospects of the teenage market embracing their products, adding that they have the opportunity to give the younger women the option to upgrade their dress sense.
Ivivva targets girls aged six to twelve and the line is making a grand debut at Lululemon’s main store in Vancouver later this month followed by its launch in Calgary and Victory by December.
Day said Ivivva will soon be an independent store, but for now the products will be sold in Lululemon stores to properly introduce the line to the new market.

Lululemon ventured into the pre-teen market after positive revenues posted on its third quarter period and with the holiday season coming up, sales are expected to grow as well.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

Swimming

Roseland-based Windsurfer Marianne Bryan received an accolade for her skills in windsurfing at the Royal Yachting Association’s annual awards ceremony held in London recently.

According to reports, about 49 awards for volunteerism were given to the winners from different areas in the United Kingdom.

Bryan was nominated in the Community Award for Youth category and was selected as the winner based on her work in South West Windsurfing, where she serves as a volunteer teacher for teenagers who want to learn windsurfing. She’s also a volunteer at the Roseland Waveriders windsurfing club at Percuil.

She stood out among the rest because she was cited to be very respectful to the trainees and that she constantly makes time in the two clubs to teach interested individuals. She also loves windsurfing and that she’s also skilled in other water sports such as rowing and sailing and is known for her sporty clothing and bright swimwear.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

A Cornwall-based man suffered a serious injury after diving into a shallow pool during a RAF fun day. During the court hearing, this accident would have been avoided if there was a ban on shallow pool diving imposed.

Robert Uren was trying to get toys from a pool during a race. He dove into the pool believing it is deep enough to accommodate his body but suffered an accident. The 24 year old former pilot was allegedly encouraged to dive headfirst into the pool.

The accident caused Uren’s paralysis and he’s suing event organizer Corporate Leisure for negligence and liability on the accident. He’s asking for £6 million in damages.

The RAF event was called “It’s a Knockout” and was held in High Wycombe, Buckinghamshire in July 2005.  The case is currently being heard at London’s High Court.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

A third fatal scuba diving accident was reported for the past three days in Florida, this time it involves a man diving just 24 miles southeast of Pensacola.

Georgia resident Timothy Teagarden reportedly died while checking out Oriskany, a Navy vessel that was sunk by tourism officials in a bid to attract scuba diving enthusiasts to visit the area. The 51-year old man is said to be a certified scuba diving individual.

Coast Guard search and rescue specialist John Rizzo said that a CPR was made on the victim while the other crew called for medical backup at around noon. Teagarden was immediately transported via a helicopter to a nearby hospital. However, he was already pronounced dead on arrival. This development was confirmed by Florida Medical Examiner’s Office Director Jeff Martin.

Two other divers, Johnsie Hudspeth and Richard McCoy, have died in Florida waters for the past three days. There’s no development as to what the authorities are going to do with this sudden influx of scuba-diving related accidents.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

Snorkeling company Key West Company announced in its press released that it will be investing $100,000 in photography equipment. This equipment are said to be hi-tech and similar to those used by teams for Discovery and National Geographic channels.

The images taken by the snorkeling team will be posted on the website on a regular basis. This is Key West Snorkeling Company’s way to educate the public about the beauty of the ocean and that it is best to exert effort to preserve this beauty.

Individuals who want to see marine life and reef conditions can easily check out the company’s site because the images are being shown for free. The upgraded photography equipment guarantees clear and quality pictures.

Key West Snorkeling Lead Photographer Katya Timberly said that this is a big investment and a risky one considering that it is being made in the middle of a recession but she added that this will eventually pay off.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

A scuba diver luckily avoided getting serious injuries after being bitten by a shark in Adelaide early this week.

According to reports, the unnamed 24-year old man was scuba diving off Second Valley on the Fleurieu Peninsula, located nearly a hundred kilometers from Adelaide late in the morning when he was bitten by the shark.

A spokeswoman from the South Australian Ambulance revealed that the young man was bitten on the hand and foot. He was immediately rescued and taken to the Flinders Medical Center for immediate treatment. The doctors said that he had incurred minor injuries.

Witnesses shared that the shark that attacked the young man was about two meters long. The aforementioned area has been known to be infested with sharks but there are conflicting statements saying that these occurrences are extremely rare.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

Laura Dekker

Sailing is definitely one of the most dangerous water sports out there but for 14-year old Laura Dekker, it is just a piece of cake. In face, she’s been planning to conduct a global solo sail stunt but this has been postponed until the school year ends and that the court must give the green signal for this dangerous attempt.

According to reports, Dekker is awaiting the court’s decision whether she can proceed with her attempt. The court, and even critics, deemed this attempt too risky for such a young girl. In fact, the Utrecht court has already issued a block on her attempt last August. A global debate sparked whether Dekker should proceed with the attempt and that her parents were being lambasted for supporting this adventure.

Dekker plans to sail around the globe with her 8-meter boat named “Guppy.”

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

A British couple sailing around the globe has been reported kidnapped by Somali pirates as they passed Seychelles in the Indian Ocean. This development was confirmed by authorities.

According to reports, husband-wife Paul and Rachel Chandler sent a distress signal from their yacht on Friday and since then nothing has been heard from them. The officials believe that they’ve been targeted by pirates. Another development was shared on Tuesday saying that the yacht has been seen towing a pirate’s skiff. However, the authorities have not confirmed whether this news is true or not.

The couple is believed to be headed to Tanzania but when they went past by Seychelles, their yacht was immediately blocked and invaded by Somali pirates.

The authorities are awaiting the ransom demands that these Somali pirates will be making in a few days time. They are hopeful that the British couple is still in good health.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

Free Diving

A search crew in Northern Californian coast has been set up to look for a missing abalone diver after they discovered an abandoned diving gear and swimwear and recently used abalone on a beach.

The state’s fire crews were reportedly searching the bluffs located near Sear Ranch beach for clue for the body’s whereabouts.

The crew was deployed after a rope was found dangling in the area. The said area is known for free diving activities because it has been allowed there. Free diving, where the diver doesn’t use oxygen tanks, uses other methods such as the flotation device and abalone. The aforementioned diving gear was found in the beachside.

As of press time, no missing person’s report had been filed. The U.S. Coast Guard stated that there’s no sign of a diver in distress in the area. However, the search continues.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

Rowing

The Alabama rowing team continues its momentum as the team to beat as the sport enters its fourth season in NCAA. To prepare for the upcoming season, the Tide varsity attended the Chattanooga Head Race on October 10. The efforts paid off as the team won three medals during the competition.

In the Collegiate 8+ race, the Tide team took silver and placed fourth and fifth respectively in other major events. Most of their finishes are within the 17-minute barrier which makes it an impressive performance for a young team.

Team coach Larry Davis expressed his confidence on the team and he’s positive that the players will perform better this season, thanks to the intensive rowing training plus the experiences that his players achieved during the competitions.

The Tide team clinched the Women’s Championship Pairs, getting one gold and silver for their efforts.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Google
  • Sphinn
  • NewsVine

 

About Author

My name is Josh and I've been crazy about water since I was little as my dad was the most enthusiastic watersports fan I know. I started surfing when I was 6 and have since been doing kitesurfing, sailing and water skiing. I love other water sports as well and this blog is dedicated to that.