Watersports blog

World-renowned event rider Lottie Prentice became the newest face of sportsbra giant LessBounce. In this partnership, Prentice will help the company in its efforts to assist charity organizations like Help for Heroes, a non-profit group that helps the military.

The 31-year old athletic will be endorsing the sportsbra and other lady apparels offered by LessBounce. An amount of 2.50 pounds per each sportsbra purchased will immediately go to the Help for Heroes organization. The charity group helps those servicemen who bravely fought for the country and got injured in the process.

Prentice said that it did not take her long to accept this deal because she’s a big fan of the aforementioned charity. She added that she’s now actively involved in helping the injured servicemen following the death of a close friend in Afghanistan.

Selaine Saxby, founder of LessBounce, said that the company will continue helping Help for Heroes. They also sent sportsbras to servicewomen who are designated in different stations across the world.

Emma Parry, co-founder of Help for Heroes, said that the fundraising activities really help their organization in continuing to assist those who are in need.

Prentice and her horse Cool Decision will be featured on the upcoming LessBounce catalogue.