Watersports blog

Active wear maker Lululemon Athletica is now attempting to enter the “tween” market in Canada through its Ivivva Athletic brand. Lululemon is known for providing outfits to mothers ranging from yoga outfits to gym clothes.

Lululemon Chief Executive Officer Christine Day said that they are confident about the prospects of the teenage market embracing their products, adding that they have the opportunity to give the younger women the option to upgrade their dress sense.
Ivivva targets girls aged six to twelve and the line is making a grand debut at Lululemon’s main store in Vancouver later this month followed by its launch in Calgary and Victory by December.
Day said Ivivva will soon be an independent store, but for now the products will be sold in Lululemon stores to properly introduce the line to the new market.

Lululemon ventured into the pre-teen market after positive revenues posted on its third quarter period and with the holiday season coming up, sales are expected to grow as well.

The second quarter earnings of athletic wear maker Lululemon Athletica Incorporated exceeded analysts expectations despite the fact that the figures are still down compared to last year’s report. The second quarter profit of the Vancouver-based company reached $9.2 million. A year ago, the profits were at $11.1 million. The revenue, on the other hand, increased by 14 percent compared to last year to $98 million. ThisThe second quarter earnings of athletic wear maker Lululemon Athletica Incorporated exceeded analysts expectations despite the fact that the figures are still down compared to last year’s report. The second quarter profit of the Vancouver-based company reached $9.2 million. A year ago, the profits were at $11.1 million. The revenue, on the other hand, increased by 14 percent compared to last year to $98 million. This is beyond the analyst expectations of $88 million. The projected results were based on the first quarter data released last June. The share went down to 8 cents at that time and that store sales were expected to underperform due to the global financial crisis. The same-store sales declined by 2 percent. Lululemon recently launched a new line of athletic wear that is specifically set for teenagers and children which also includes sports bras. This line is placed under the label ivivva. As of now, these products are available for purchase in Victoria, Calgary and Vancouver. is beyond the analyst expectations of $88 million. The projected results were based on the first quarter data released last June. The share went down to 8 cents at that time and that store sales were expected to underperform due to the global financial crisis. The same-store sales declined by 2 percent. Lululemon recently launched a new line of athletic wear that is specifically set for teenagers and children. This line is placed under the label ivivva. As of now, these products are available for purchase in Victoria, Calgary and Vancouver.