Active wear maker Lululemon Athletica is now attempting to enter the “tween” market in Canada through its Ivivva Athletic brand. Lululemon is known for providing outfits to mothers ranging from yoga outfits to gym clothes.
Lululemon Chief Executive Officer Christine Day said that they are confident about the prospects of the teenage market embracing their products, adding that they have the opportunity to give the younger women the option to upgrade their dress sense.
Ivivva targets girls aged six to twelve and the line is making a grand debut at Lululemon’s main store in Vancouver later this month followed by its launch in Calgary and Victory by December.
Day said Ivivva will soon be an independent store, but for now the products will be sold in Lululemon stores to properly introduce the line to the new market.
Lululemon ventured into the pre-teen market after positive revenues posted on its third quarter period and with the holiday season coming up, sales are expected to grow as well.
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